Tips in Choosing your Company Name in Singapore

UNIPRONews & Events

We have been helping clients manage their business or helping them build their dream business in so many ways, and of those is the trademark. We help clients register their brand, because as you know, brand is one of the most important things in a company. People will know you because of your brand name. And choosing the best name for your company is crucial as it is. 

But how do you choose a name for your company? How will you know that it is the right one for your business? And what are the criteria in choosing your brand? 

Here we will help you choose the right company name for you especially when you are planning to register your company in Singapore. And believe or not, There are company name restrictions depending on which country you are going to registrering to. 

And here, we will walk you through Singapore company names so it would be easier for you. 

You can easily register for a new business in Singapore, but you should be careful when choosing a company name. We actually prefer you to give us the top 3 choices of company names you like, then we will perform a name check to make sure that your company name can be approved for registration by the Singapore government, Accounting and Corporate Regulatory Authority also known as (ACRA).

But before you think of a name, let me tell you that the list below are the applicable restrictions for a new company in Singapore. 

  • Prohibited words by the Minister for Finance – you may check this on their website
  • Identical to an already existing company name in Singapore or to a reserved company name
  • Inappropriate – company names with offensive or vulgar words.

Other than the things mentioned above, the words such as “bank”, “insurance”, “university”, and “education” are strictly used under Government authorities and will require permission before you can set up a new business.

So now, how do you come up with a company name that best suits your business? Remember that your business name will be with you for a long time. So naming your business involves far more than just thinking of a name you like. A good name will reflect your business’s identity and goals. It will help you market yourself. 

Other than the things mentioned above, the words such as “bank”, “insurance”, “university”, and “education” are strictly used under Government authorities and will require permission before you can set up a new business.

So now, how do you come up with a company name that best suits your business? Remember that your business name will be with you for a long time. So naming your business involves far more than just thinking of a name you like. A good name will reflect your business’s identity and goals. It will help you market yourself. 

Things to think about when choosing the right name for your business.

  1. Start brainstorming
  2. Don’t pick a name that’s too similar to a competitor’s name or any other business name
  3. Should be easy to pronounce and spell
  4. Make it web-friendly
  5. Be memorable but not too unique
  6. Pick a name that’s consistent with your brand
  7. Don’t limit yourself

Now let’s talk about how to register your name in Singapore. The first step of registering a local company is to choose a company name and submit a name application via ACRA’s online business registration.

When you submit a name application, you will need to specify the activities of your business by selecting the most relevant SSIC (Singapore Standard Industrial Classification) (source)

Once your application is approved, you can proceed to incorporate your company. You must complete your incorporation within 120 days from the date of the name approval.

 If you need help choosing a name or registering a company in Singapore, you may want to contact Unipro Consulting Limited to help you with that.